Working with Nike Brand Creative and SNKRS, we developed the wordmark and bespoke typography for Air Max 97. Rooted in the iconic waves of the AM97 silhouette, the wordmark uses the waves to form the ‘97’. The tagline: ‘Born From Tomorrow’ is custom built lettering to match our bespoke ‘AM’ for the AM97 logo.

  • Team (Kaam Kaaj):
  • Mohammed Samad
  • Bouk Ra
  • Team (Nike):
  • PK (Paul Kennedy)
  • Tania Townsend

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